The Incredible Ways Local SEO Benefits Businesses
Did you know that Google searches with local intent have doubled since last year? This indicates that people mostly search for businesses in their area and if you too aim to get some of this traffic on your website, effective local Search Engine Optimization service is the key to establishing your ground in the area of your business operation. Wondering how SEO services can benefit a small business like yours? Small businesses might not be updating their blogs, or posting interesting, interactive content on social media every now and then but they need brand visibility on the web to lead traffic to their website and engage customers with their range of products and services or any new discounts, offers, product launches and other business developments. Brand awareness and visibility can only be ensured with result-oriented SEO strategies that involve the use of right keywords, quality content on the business website as well as help create a seamless user journey through the different phases of making a purchase decision.
Here are some benefits that local SEO services guarantee for your business:
- Elevating the Use Experience
Since high ranking on search engine listings depends on the loading speed of websites, their intuitiveness and engagement levels, high SEO rankings can help small businesses scale up their website user experience by making the content more engaging and relevant to maintain those rankings and generate better traffic.A recent study found that bounce rates can rise up to 50% if a site takes two extra seconds to load.
When the user has an optimal site experience, the visibility and rankings automatically improve as people spend more time on the site or even become buyers. Search engines have become the solution providers for people with a ‘problem’ or ‘concern’ so when the search engine result pages (SERPs) lead these people to your website, your site must be able to attract and engage the user from the time they log on and also provide them with the exact solution they are looking for, seamlessly and quickly. When this happens, your brand value in the user’s mind, your on-site performance and your search engine rankings go up. Quality SEO and on-site experience are directly correlated to each other and work to improve the overall performance of your business.
- Better Traffic, Quality Leads and Improved Conversion Rates
SEO delivers results. Period. With over two billion people online and 93% of online experiences beginning with a search engine as a study by Forrester discovered reiterates the fact that most site visitors and potential customers land up on your site because of your ranking and rating on the search engine listing results page. This search majorly happens within your service area and is also based on the activities happening on a particular webpage as well as your social media presence – when this is all optimized, it makes your brand easily discoverable, making users connect with your brand efficiently.
The people who come to your website through search engines are your organic traffic – people who know what they want and are looking forward to your online store as the plausible solution to their problem.
So having your business listed on the top of SERPs means you get the crème de la crème of users and you don’t even need to persuade or convince them to visit your website.When it comes to potential users becoming valuable customers, the search traffic is more likely to convert as being ranked on search engines means better webpage accessibility, right keywords, intuitive, responsive and fast-loading website, making it a complete package deal for the site visitors who would want to then associate with your business and even subscribe to your newsletter or daily updates and return to your site for their next purchase. When an individual or a group of customers become your regular site visitors, they are likely to recommend your site to their friends and family, thereby ensuring quality leads and increasing your customer base for your business. If they trust you enough or have had a good experience on site, you may even earn some website referrals, thanks to them!
- Long-term benefits
Rankings on the search engine results page shows how your website is performing. So when your website stays at the top of the SERP for a considerable time, your brand awareness, online reputation, number of impressions, web presence and brand recall value go up. So does your business revenue!Unless major algorithm changes take place on a search engine platform, your top search ranking does not get affected.
Having optimal search rankings also helps you have an edge over your competition.
- Understanding what people are looking for on the web
Did you know Google receives over 63000 searches per second on any given day? Reaching your target audience, no matter their online presence or geographical location, is only possible when you know what your audience is looking for and the demographic of the audience that you wish to cater to. Through Meta tags, accurate keywords, tags for blogs and picture captions, you can reach people who are searching using these criteria.Also, when your website is optimized, it makes your site all the more valuable for your users and enables Google’s crawlers with the inputs required to determine your site ranking.
So when increased organic traffic is led on to your site through search engines like Google, visitors are already fairly sure that they will get the answers to their queries or the exact product that they are searching for, on your site.
- Updating yourself with the Ongoing Process of SEO
SEO is estimated to become almost an 80 billion dollar industry by 2020. When the competition is high, it’s SEO that helps your business to get noticed among a pool of other businesses that offer similar products or services as you. The trend of searching has further enhanced due to the high use of smartphones and tablets.A 2018 report suggests that 30% of mobile searches happen within a particular location and if your website is responsive, i.e. it works equally well on smartphones and tablets as it does on PCs, the SERP will automatically rank your site higher and will even show your site on mobile searches. This might even lead to better in-store footfall.
However, for SEO to work in favour of your business, it’s always better to update SEO best practices and strategies by evaluating what works for the site. Staying ahead of the competition also infers that you will have to be aware of any changes in search engine algorithms as this will invariably affect your site ranking. Understanding SEO helps to map industry competitors and other related businesses and their web performance as well.
A plus factor is that a SEO campaign is an inexpensive investment that requires you to get SEO pros on board and your optimized website will start working 24*7 driving leads and ROI for your business.
- Building Trust and Credibility
When it comes to online transactions or internet dealings, trust, authenticity and credibility are factors that come into play. So now that presence on these search engine platforms define the credibility and authority of your business, it has become imperative to maintain a high rating on prominent search engines such as Google, Bing, YouTube search, Yahoo and more.With more options for search visibility, the higher your website’s rating on a search engine medium, higher are the chances of online users trusting your business and making purchases or availing your services.Especially as people trust the search engine mediums for anything and everything they need. So when your site ranks high on SERPs, it starts getting the attention from all corners.
A consistently maintained SEO builds and enhances this trust and credibility over some time as and when people keep coming across your site, website snippet and company images when they search for a business like yours. Positive page reviews, repeat business, relevant backlinks, optimized user experience with keyword-rich digital content, online recommendations plus satisfied customers also define your rankings and add to the trustworthiness. All this however, starts with a lasting first impression which maintained over time builds this trust and gets you better sales.
- Getting continuous website traffic through organic search
There is no better way to have some continuous quality traffic on your website other than the organic search method.Most buyers are in a discovery phase when they are looking at different options or deciding if they want to buy a certain product or service when they type related keywords on a search engine platform.With quality SEO, it’s possible to become an integral part of the buyer funnel where you can determine how the user or potential buyer reacts to your website and your overall web presence.
- Measuring the digital performance and ROI
SEO not only helps measure your website’s performance through Google Analytics and Google webmaster tools but also monitors and enhances your ROI over a stipulated time. And how!Carefully planned SEO strategies will aggravate your internet sales, generate quality leads and optimize conversions way more than paid advertising or any other form of marketing.A successful SEO campaign lets you know if you are standing apart from the crowd and which online factors are favouring your brand or are ranking you higher and getting you the organic traffic.
- Building brand identity
SEO services not only make your brand easily discoverable, but they also create a whole new identity for your business. Higher SEO rankings make people notice your site more and often, making it likelier that they will purchase from your brand. Also, these potential buyers will spend more time on site when it is optimized for search engine listings.SEO works way better than PPC advertisements, cold calling, networking, e-mail marketing or brochure/ flyer distribution in making your brand stand out among million other websites on the web and creates a separate niche identity for your brand, especially targeting people who search using keywords relevant to your business.
- Shaping up the customer perspectives with reliable responses and impacting buyer decisions
When you have quality local SEO figured out for your business, you are already making the right connect with your audience right where they are, so you have complete authority to impact their choices and decisions. Just the way you convey your brand messaging and present your products and services online does the rest of the work.If the site visitors further find your products and services helpful, advantageous and reliable, you may have positively influenced some users to make the purchase either now or in the near future.Help your target audience find the solutions they need by making them more aware about your brand with local SEO.
Help them make those well-informed decisions by shaping their perspectives with high SEO rankings and precise snippets, thereby reinforcing their trust in your brand.
- Elevating the Use Experience
Making your website safe, secure and reliable
Did you know 75% of online users make their searches only on the first page of Google and never move past it?
When you want to rank among the top three on the first page of SERPs, you would take the initiative to make your website the most secured and dependable site users can come across.
This will invariably make Google crawlers list you at the top of their results page, automatically boosting your brand authority.
So what are you waiting for? Make your brand resonate with people the world over when you devise an effective SEO strategy and you will be sure to influence many out of the 3.5 billion searches made per day. We at E-Business Maps know how relevant and valuable SEO strategies are to your business. We understand that search engine platforms are genuinely interested in what you have to offer as a brand and how your website aims to do that.
Our creative technologists build up on your brand potential with carefully thought out SEO strategies, suggest apt keywords for each of your webpage, help connect with a wide gamut of audience that is looking for products or services similar to your offerings and optimize your chances at winning conversions for your business. We even help you stay at the top of SERPs for a long time and help your business evolve and expand to newer markets by targeting other relevant keywords, improving your web optimizations, getting more quality backlinks and enhancing marketing activities.
At E-Business Maps we always provide you with White hat SEO practices, which are not just about following algorithm guidelines, but also ensure that the content a search engine indexes and subsequently ranks is the same content a user will see once there on the site. Our keyword-rich content adds value to the users’ life and we help it to be easily accessible on search engines.
If you haven’t yet leveraged the benefits of SEO campaigns, it’s time you make the greatest investment that works to impact your business positively even when you’re not working on it! Your business depends on SEO and the sooner you realize it, the better – while customers around the world are searching using the keywords relevant to your industry, your competitors are growing their business with cost-effective SEO strategies.