Responsive Web Design – The New-Age Solution to Effective Customer Engagement
With people now having access to more platforms, channels and content online especially while on the go, the need for brands to be visible across all these platforms and devices is on an upsurge and will continue to be so even in the future. In such a scenario, one of the biggest mistakes any business owner can make while designing or revamping their website is not making it responsive.
A great website experience will entail both the aesthetics and the functionality aspect, where a navigational interface, an intuitive design and a feature-rich solution is equally important as a compelling visual appeal and a nuanced look and feel of the site. More so, it is essential to optimize your site for a mobile or tab-friendly user experience as many people like to access company websites while they are on the move.
How can a Responsive Web Design help your Brand?
Increasing Conversion Rates – A responsive web design lets your website be equally accessible with a seamless navigation, no matter which device is used to access it. More approachable and easy to use your site is; more the number of visitors who stay on the site for longer. If, however, your site takes a lot of loading time when accessed on smart phones, or has a poor resolution when customers try to zoom in on their tab screens to read on your site – visitors will not like to spend time on your site and will soon find themselves distracted and bored or worse, switch to your competitor’s website that is more responsive. A study reveals that while 67% people claim that they are more likely to convert if they visit a mobile-friendly site, 61% said they would prefer switching to the competitor website if they don’t find a site to have easy access on mobile.
Enhancing the User Experience – User experience is what determines your brand positioning in the marketplace and tells you what you can do to improve your website’s performance. Responsive sites play a massive role in enhancing your user experience. It is also the key criteria in understanding the general sentiment of people around your brand – a positive or negative sentiment around a website feature or your brand as a whole is a part of social listening that gives you an insight on the kind of content, products, services that your audience prefers, thereby influencing your business decisions and marketing strategies, as well as gives you a scope of improving your overall brand experience for your customers. Longer customers stay on your website, greater are the chances of building connect with them and earning their trust. Thus, user experience correlates with conversion rates. Better the user experience, lesser the bounce rate and greater the chances of site visitors turning into loyal customers.
Improving SEO – Increasing your conversion rate and enriching the user experience are although not the only benefits of running a Responsive site interface. When your site is optimized for seamless rendering on mobile, tabs and other portable technology devices, and effortlessly adapts to the screen size of the device it is being used on, your website has the added advantage of a better ranking on the search engine listings. And how!
Google has time and again made it clear that sites that are not mobile-friendly will not be featured on its search engine. Since April 2015, Google has taken charge of determining your site rankings on its listings page, basis your site’s responsiveness. In other words, the more responsive your site is, the better is its ranking on search engine results pages, thereby improving the local SEO for your business.
Cost-Effective – Creating authentic and dynamic content for two different websites – one for PC and the other for mobile and tablets requires a bigger investment and more attention towards web maintenance and SEO strategies. What it also creates is duplicate content and a risk of lesser web traffic as with different URLs for your PC and mobile sites; Google will need to ascertain which content is more relevant. Instead, you can invest this money to make the content for your site unique with SEO strategies and marketing campaigns in place – one that will work equally well on desktop and mobile.
Better Web Traffic- Statista reports that 52.2 % of all website traffic worldwide comes from mobile users. This indicates how big the scope of responsive sites is, in the future. With Google simulating smart phone users and their on-site experiences through its strategy of Mobile-First indexing, it has become imperative to have a mobile-optimized site with great responsiveness and zero issues, if a higher ranking in the Search Engine Results Page (SERP) is a priority for your brand.
Website responsiveness is quite an important factor that helps your search engine rankings. If your site URL functions properly with optimum loading speed and increased readability with an intuitive navigation, search engines will automatically pick up on it and help you remain visible on the web. With so many benefits, a responsive web design is the need of the hour and rightly so!
However, if gauging your site’s responsiveness and user journey and enhancing the same seems too much of a task, a professional partner like ebusinessmaps can handhold you through improving your SEO ranking, making your website friendly for use on any and all devices as well as optimizing your website for loading speed and accessibility, among other things. Our expert professionals understand the key trends in website development and can help you make the most out of your brand’s web presence.