Terms of Reference
Our team of expert creative technologists handcrafts digital marketing and web development solutions that cater to the visual appeal and functionality of your website and strengthen your overall web presence. This enhances your business growth, helps you develop strategies that have a better connect with your target audience, drives sales and ensures better visibility on search engines. We are results-driven and understand that on the web, solutions need to be both timely and effective. Digital Marketing has a wide scope and has come to be a prerequisite in today’s competitive era.
Clearly Outlined Project Goals
As a leading digital marketing service organization, we have our goals clearly defined and demarcated. All our web solutions for your brand are designed specifically to enhance the online reputation and identity of your business.
Web Development –Our goal here is to make your business website highly responsive, retina ready and intuitive, so your customers can really navigate to exactly what they are looking for on your site and have a memorable brand experience.
Graphic Design – Our designs are created by expert professionals who constantly strive to help you create an aesthetically appealing and compelling brand solution for your website, company profile and other marketing collaterals that you undertake with our organization.
Logo Design – We acknowledge the value of a logo in defining a brand’s image and online reputation and purpose our logo designs to effectively help build your brand identity across the web.
Digital Marketing – Our marketing strategies include SEO management, tracking website performance, formulating monthly audit reports, defining your target audience and reaching out to them with engaging, relevant content. We work to optimize your search engine rankings, generate leads and at the same time tell your brand story through your online presence so your customers can have a valuable experience and get the solutions they are seeking through your business.
Search Engine Optimization (SEO) – We boost your local SEO with dynamic marketing strategies so that you have an organic brand visibility. This lets your business appear in the local pack of three and promptly appear on geo-targeted Google searches.
Web Maintenance and Support – With continuous algorithm changes on Google, our support team provides effective maintenance to your website so it remains to be as user-friendly, interactive, responsive, navigable and intuitive as when it was designed. We monitor all the web support and maintenance requests and also keep you posted on how we plan to work on our web maintenance agreements.
Social Media Marketing – We design and repurpose content for different social media channels and clearly identify the buyer personas of your target audience and the social media channels they prefer to use. Planning, strategizing and executing social media strategies are a part of the project deliverables as is linking your brand’s social media channel to your Google My Business profile as well as your website. This undoubtedly increases your conversion rates and guarantees better customer engagement while you save time for achieving your business goals.
Google Maps and Google MyBusiness Account – Properly optimize Google my Business Account for your business, link your website to this account and build a branded Google Maps page that will give your customers a 360 degree view of your business. Our Google Maps Marketing strategies are further optimized to rank high on search engine listings. Google Maps local SEO helps your business connect and interact with your potential customers by driving them to your company website as soon as they enter specific keywords and/or locations relevant to your business.
Trip Advisor Listing – We will also list your business on Trip Advisor and further optimize your business listing on the world’s largest restaurant travel community and restaurant site. This will give you a competitive edge and let you be readily discovered online.
Analysis Reports – We send you monthly business reports on the number of site visitors, number of customers who have called up your business to ask for directions. While the pre-website analysis reports tells you how your website fares on the web and gives you an evaluation of your competitor’s websites; the monthly analysis reports tracks the overall performance of your site including how premium business listing and Google Maps optimization empowered your business.
Tenure for Deliverables
The project would commence once the contract is signed and agreed upon and all the financial credentials as well as the project requirements are met. Once this happens, the project would take a total of 30 days to be completed.
Follow-up Activities by EBM to Rectify Possible Underperformance of Project
Our data-driven content marketing strategies are aimed at having a better understanding of which content and marketing strategies will work. Apart from this, our Google Maps Optimization, SEO services, Optimized Trip Advisor listing and Google My Business profile creations are meant to elevate your business positioning in the marketplace as well as enhance your visibility as a brand online.
If, however, the project doesn’t perform as expected, we conduct an in-depth research on firstly, where the problem lies – whether it is with the online visibility, the social media posts, the website content, the layout and intuitiveness of the site or conversion rates.
We then take the following steps –
- Focus our digital marketing efforts to analyze the buyer personas even more precisely
- Determine what they are looking for online through our data collection techniques
- Channelize our content creation and marketing strategies to cater to the needs of your niche target audience
- Repurpose some content to fit the goals and formats of the different social media channels so you can meet your customers exactly where they are and maintain your relevance as a business that is able to deliver perfect solutions to these customers.
- Help your business be the go-to-providers when people make local and global searches on Google so you can retrace your customer base and build on a long-term, sustainable relationship with them.
- Attract and Retain more customers with continuous and updated data-driven, engaging content –on Google ads, on your website, social media channels and more.
- Sustain your SEO presence among the top three by maintaining and supporting the responsiveness of your website to keep working effectively on different technological devices viz. mobile, tablets, laptops and desktops.
- Update your brand’s social media posts based on the peak times when your target audience browses their social media channel and the kind of content that would interest them at all times, including the festive seasons and the times when there are specific discounts and offers on your products and services.