Great Way To Build Some Authority For Your Site
A Step-by-Step Guide to building an Authority Website
Some significant factors chime in to build website authority – one of the greatest factors that influences your search engine rankings and even controls your site traffic. But first, what is an authority website and why is there a need to build it? A website with authority is niche to its audience and maintains a good customer engagement all through, with continuous updates that add up to the credibility of the site.
If your website authority is strong, the search engine rankings will automatically stand high. This means better positioning on the web, more traffic generation and a quantifiable brand value.
An authoritative site also helps you gauge if your SEO strategies are working to elevate your brand positioning on the web especially in comparison with that of your competitor.
Even page authority that determines how a single web page fares on the search engine is useful to impact the authority your site shares in your niche. Here are a few steps you can take to build some great authority for your site:
1. Creating a Website that helps sort its target audience’s problem
When you have a website that genuinely answers the target audience’s issues, you will make an immediate connect with them. Consider your website as a platform where people looking for particular products or services can get some value in return – either they can get exactly what they are looking for or your site can lead them to some solutions for their requirement. This can happen only when you continuously keep working on these sites to help them become more meaningful, intuitive, interactive, solution-oriented and easy to access. Having an authority site not only makes you more trustworthy and credible, it substantially increases your ROI and sets the foundation for a long-term customer relationship.
2. Ticking off all SEO parameters
How your site comes across as depends a lot on its listing on the search engine results page and how it ranks on Google. The first step to brand awareness is when you are easily discoverable online. But this requires channelized SEO efforts and targeted SEO strategies that are focused, sustainable and easy to maintain. By tackling SEO with the right keywords, Meta descriptions, image optimizations and heading tags, you have a better chance at generating traffic and leads, while your target audience can feel surer of your site and your expertise in the industry. Appropriate and relevant keywords help increase the authority of each of your webpage and of course, your site’s ranking on search engines.
3. Publishing High-Quality Content on Site
Creating continuous and regular quality posts on your website would make people look forward to what you have to offer. This quality article would increase your popularity and ultimately enhance your online reputation. Adding internal links in your article where you refer your article to another related article or a part of that article on your site will increase the article’s authority in your niche and improve the search engine indexing for your website.
The posts that define your niche and either have valuable backlinks or have other high-rating websites backlink to your site. This would make your posts and your website more meaningful. This also enhances your brand, helps in repeat/referral business, drives traffic, more sales, and in enriching the authority of your website. This may also help you get the attention of a different set of audience if your posts answer the common queries they have, or if they elaborate on the products and services that you offer and how they are going to add value to this audience.
When this content is original, infotaining, insightful, uses multimedia, talks about something trending and naturally uses keywords relevant to your industry, you are able to rank better on search engine results page. This can also be your website content that mentions some new development or talks about a successful product launch, event or exhibition showcasing your products or some discounts and offers that your are offering on your services.
If you feel that a new voice could make your posts have a better reach, you may as well get a new person on board or a guest writer for quality content and referral or repeat business.
4. Social Media Marketing and Influencer Marketing can work wonders
Sharing your valuable content on social media adds more value to your content, your website and your brand. In fact, social media marketing whether it is by building your Facebook Business page or sharing new details about your brand on Twitter – gives you the opportunity to increase site/social media traffic manifold as people are more likely to share your content further and you can have a wider reach, thus increasing the authority your brand has on your social media followers.
When your content is being liked, shared, re-tweeted or commented on, you know how your content is performing on social media, thereby helping you to improve your content creation and content strategies. Additionally, you can also add a social sharing icon or some kind of a call-to-action (CTA) which is a great way to generate leads and increase the number of shares you have on social media.
But in this age of social media, posting new, trendy and regular content is a must, if you want more people to know about your brand and connect with your social media posts. Keep a regular posting schedule on social media and repurpose your social media content for different platforms. Also, every brand has a different set of audience and each type or form of content should target this audience and connect with them.
Sometimes, getting influencers and thought leaders on board can help the cause of spreading the word about your brand and building some strong authority for your site. Influencers are popular and of course, can influence the thoughts and decisions of their followers so when they spread awareness about your brand, site, products/services, it reaches people you may not have managed to reach yet.
5. Having Authority Sites link back to your Website
Let’s just put it this way: More people linking back to your website, especially well-ranking and related sites, better it is for your website authority. If the posts on these sites maintain a good standard quality and add value to your content, there will invariably be more people who land up on your site and will enjoy your content too, if they find it to be high on quality and helpful. This will further enliven and improve the user experience as they are easily led to your site where they are likely to get the solutions for their problems.
Another factor that impacts your brand authority positively is working on your SEO performance and optimizing your previously posted content with more relevant and new keywords, hashtags, et al. When all of this happens, the algorithms of search engine sites automatically rank your website high, boosting your SEO management and your site authority.
6. Creating Silos and removing bad links
Creating website categories or silos that stacks up related content together is a great way to bring more people on board if they relate to the content in a particular category on your website. Also, it helps for SEO purposes as Google can then rank this webpage and all the content on this page which will ultimately boost your site authority. This is done either by creating a new section under a webpage (physical silo) or through a hyperlink (virtual silo) that connects one article or video to a related webpage/blog/subsection.
When you review your existing content or your links, remove any links that are not relevant or coming from unauthorized or unrelated sources. On the same note, if your articles link to a site that is erroneous or might be considered a spamming site, this could hurt your authority in your niche and impact your online brand reputation in the long run.
7. Enhancing the mobile-friendliness of your Site
If your website isn’t responsive, you might lose on potential customers as by 2019, it’s estimated that there will be 4.68 billion mobile phone users worldwide. If your site does not function properly on a Smartphone or a tablet, these users who visit your site on their phones will find it exasperating to surf your site and will eventually leave disgruntled and frustrated.
Along with making your site mobile-friendly, it’s also required that the loading speed of your website is good enough so that users don’t have to struggle or wait before they can actually find what they are looking for on your site. The attention span and the patience levels of most online users are really low which is why it is all the more important to increase and improve the loading speeds of each of your entire website, if you intend to attract more users, have better traffic, create an enhanced web presence and a stellar authority in your niche.
Through a strong site authority, your brand has an overall commanding web presence and performs well on search engines and social media platforms, giving you an edge over your competitors. Your domain name, internal links, content creation, social media marketing initiatives, site’s mobile-friendliness, fast loading speed, on-page and off-page SEO – all contribute to your site becoming the go-to provider and expert authority in your industry. But building this authority takes time and also a certain know how of how to best use the aforementioned methods with ingenuity and technical prowess. We help you gain that momentum over a period of time with better exposure, strong backlinks, more social shares and improved branding.
Our expert team of PHP developers, SEO Analysts, content producers, graphic designers and internet marketing specialists at Ebusinessmaps empower your site with easy navigational features, on-site SEO, enhanced user experience, effective content marketing solutions, appropriate and relevant keywords, helpful and relatable content, responsiveness, strong presence on web, solid search engine rankings and a concrete set of backlinks that makes it more appealing, interesting and authoritative.